Some companies sell. Others stay. The difference comes down to what and who you believe in.
Some companies are built to flip, while others are intended to last for generations.
But staying in business doesn’t always make the most financial sense. Sometimes all arrows point to selling off the assets, dividing the proceeds, and moving on. And yet, more often than one might expect, something deeper keeps these businesses going. Despite the evergreen conflicts between labor and capital, a bond is nevertheless formed in the workplace between workers and bosses. That doesn’t mean there’s never any tension between management and staff, but in well-run shops, there’s usually a sense of collective responsibility, a shared trust, a feeling that everyone is motivated to carry the whole thing forward.
So what happens when it’s time for the owner to step back?
Lately, it’s been a question that keeps surfacing. More than half of the country’s business owners are over the age of 55. As a wave of retirement approaches, thousands of companies across the country are quietly facing existential questions:
Who will take over? What would they inherit? And what, if anything, makes this business worth keeping alive?
Whatever decisions are made will end up affecting millions of employees and their communities. One recent study cites 38% of small business owners who have no succession plan. Among those, one-third say they wouldn’t even know where to begin.
That kind of uncertainty shows up everywhere, from hiring and retention to investment decisions and overall morale.
A Company’s Legacy Comes in Many Forms
While family businesses can often take center stage in these conversations, the truth is that you don’t need your name on the sign to feel like what you’ve built is worth preserving. What matters is the culture you’ve created, the people who’ve stayed with you, and the sense of meaning woven into the everyday.
Across the country, businesses are being passed down from parent to child, mentor to apprentice, founder to operator. Some transitions are formal. Others unfold gradually, without ceremony. But the connective tissue is a mindset: this matters, and it’s worth protecting. And on a more practical level, it sure beats working for someone else.
Take King Arthur Baking Company in Vermont, for instance: a 200-year-old business that transitioned to employee ownership while staying true to what made them successful in the first place.
“Everyone truly does have a stake in the business,” CEO Karen Colberg told the Associated Press. “Everyone has a right — and I take this so seriously — to express any concern about what we’re doing and how we’re doing that . . . There’s that spirit of, ‘We’re all in this together.’ It’s definitely powerful.”
Another example of values-led succession planning comes from Zingerman’s, the legendary deli in Ann Arbor. Rather than franchising, selling, or handing the business over to relatives, the co-founders chose to transfer ownership to an employee ownership trust. The move to an EOT structure was designed to keep the company independent and reward longtime employees. It was a way to preserve the culture they spent decades building.
The trust was created in 2015 and includes ownership from founders Paul Saginaw and Ari Weinzweig, chief accounting officer Ron Mauer, and a growing number of employees who’ve chosen to buy in.
Profits are distributed annually to employee-owners. If someone leaves the company, their share is sold back, keeping ownership contained within Zingerman’s itself. As of 2023, about a third of the 750-person workforce has joined. That number is expected to grow as the founders continue to step back and more of the company transitions to shared ownership.
Why’d They Do It?
The impetus for this decision between the owners came at a moment they shared on a bench outside the deli.
“But what if we both die?” Saginaw wondered aloud, which instigated a series of conversations about the future of the company. “I realized we had no real succession plan,” he recalled to the Ann Arbor Observer, “and that the flippant answer, ‘Death is my exit plan,’ that I used to give was irresponsible.”
The trust model ensures that Zingerman’s will continue to be run by people who understand its mission, rather than outside investors or absentee owners.
This Kind of Succession Planning Is Becoming Urgent
For many, it’s unfamiliar terrain. As New Jersey Business Magazine noted earlier this year, even taking the first step (talking to an advisor or an attorney) can be enough to shift the weight and start a path forward.
Because what gets passed down isn’t only a matter of who controls what. The daily decisions, long-term trust, and shared sense of purpose obviously need to belong to people who care, and who want to belong. And who want to continue to belong.
For those who care about that culture, there are ways to honor it. Offering retirement benefits, for example, can be one way of saying: You helped build this. You deserve to share in what it becomes. Another method is carving out leadership opportunities for long-tenured employees: the ones who already carry the business in spirit, even if not yet in title.
Then, of course, there’s the ownership itself. Eventually, someone has to hold the keys, and how that decision gets made says everything about what kind of future the business is built for.