October 29, 2024

From Zero to $100K, the New Way

From Zero to $100K, the New Way

From Zero to $100K, the New Way

No one likes to hear that “It takes money to make money,” but the old adage has never rang more true—because the sooner you get to $100,000, the faster you’ll get to that next $100,000 and beyond.

From barely affording rent in your twenties to jealously scrolling friends’ travel photos on Instagram, it’s easy to think about all those moments in life when we could have used a trust fund. But as much as we may wish we had that nepo-baby security to rely on (and boy, do we ever), we also know that at the end of the day, wishing won’t get us anywhere productive.

What we do know is that Charlie Munger’s $100K theory can take us far (like, really, really far)—so much so, that the financial titan’s infamous words actually inspired many of the principles that Basic Capital was founded on:



"Find a way to get your hands on $100,000. The first $100,000 is a bitch, but you gotta do it."


So, while we may not currently be in a place financially to spontaneously soak up the sun on the beach, we do have access to tools that can get us there faster than the average brokerage account can.

Why is $100k such a magic number? 

While saving is an important tactic for wealth generation no matter your income or tax bracket, to get to a place where your investments are truly working hard for you, you need a substantial sum that can build off itself.

While some modern analysts argue that $100K in today’s market isn’t what it once was when Munger gave his initial advice in the 1990s, many still believe it to be the magic number where the snowball effect really comes into play.

What is the snowball effect?

The snowball effect in investing is based on the popular image of a snowball rolling down a snowy hill. Push that small snowball down the hill, and the further it travels, the faster and bigger it grows. 

It’s not that dissimilar to how your money works when invested in the market. 

The snowball at the top of the hill begins its journey slowly, and doesn’t gain real momentum until it’s well on its way downward. Your investments act very much the same way—investing a few dollars here and there is all well and good, but when you’re able to put substantial capital toward your investments, so that it can take advantage of the stock market’s annual return, you earn more money, much faster, thanks to compound interest.

That means, the sooner you get to $100,000, the faster you'll get to that next $100,000 and beyond.

This isn't your standard 401(k).

Meet the 401(k) that actually gets your team retirement ready.

This isn't your standard 401(k).

Meet the 401(k) that actually gets your team retirement ready.

This isn't your standard 401(k).

Meet the 401(k) that actually gets your team retirement ready.

No communication by Basic Capital Group Inc. ("BCG"), or any of its affiliates (collectively, "Basic Capital"), through this website or any other medium, should be construed or is intended to be a recommendation to purchase, sell or hold any security or otherwise to be investment, tax, financial, accounting, legal, regulatory or compliance advice, except for specific investment advice that may be provided by Basic Capital Advisors, LLC pursuant to a written advisory agreement between such entity and the recipient.

The accounts, strategies and/or investments discussed in this material may not be suitable for all investors. The appropriateness of a particular account or investment strategy will depend on an investor’s individual circumstances and objectives. Investors should carefully consider their investment objectives and risks, as well as charges and expenses of Basic Capital before investing. Basic Capital investments should only be part of your overall investment portfolio.

This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Basic Capital believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.

Basic Capital is not a bank. Certain services are offered through Plaid, Fragment, Apex and Footprint and none of such entities is affiliated with Basic Capital. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.

Articles or information from third-party media outside of this domain may discuss Basic Capital or relate to information contained herein, but Basic Capital does not approve and is not responsible for such content.

The description of our investment policy and eligibility criteria is provided solely to outline the parameters of our platform and the types of assets it may support. This information is for informational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any security. Participation decisions are the sole responsibility of each investor, who should rely on their own judgment and, where appropriate, the advice of independent professional advisers.

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Basic Capital, 137 Grand Street, 4th Floor, New York, NY 10013. 855-800-8322

© 2025 Basic Capital. All rights reserved

No communication by Basic Capital Group Inc. ("BCG"), or any of its affiliates (collectively, "Basic Capital"), through this website or any other medium, should be construed or is intended to be a recommendation to purchase, sell or hold any security or otherwise to be investment, tax, financial, accounting, legal, regulatory or compliance advice, except for specific investment advice that may be provided by Basic Capital Advisors, LLC pursuant to a written advisory agreement between such entity and the recipient.

The accounts, strategies and/or investments discussed in this material may not be suitable for all investors. The appropriateness of a particular account or investment strategy will depend on an investor’s individual circumstances and objectives. Investors should carefully consider their investment objectives and risks, as well as charges and expenses of Basic Capital before investing. Basic Capital investments should only be part of your overall investment portfolio.

This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Basic Capital believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.

Basic Capital is not a bank. Certain services are offered through Plaid, Fragment, Apex and Footprint and none of such entities is affiliated with Basic Capital. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.

Articles or information from third-party media outside of this domain may discuss Basic Capital or relate to information contained herein, but Basic Capital does not approve and is not responsible for such content.

The description of our investment policy and eligibility criteria is provided solely to outline the parameters of our platform and the types of assets it may support. This information is for informational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any security. Participation decisions are the sole responsibility of each investor, who should rely on their own judgment and, where appropriate, the advice of independent professional advisers.

Our site uses a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf.

Basic Capital, 137 Grand Street, 4th Floor, New York, NY 10013. 855-800-8322

© 2025 Basic Capital. All rights reserved

No communication by Basic Capital Group Inc. ("BCG"), or any of its affiliates (collectively, "Basic Capital"), through this website or any other medium, should be construed or is intended to be a recommendation to purchase, sell or hold any security or otherwise to be investment, tax, financial, accounting, legal, regulatory or compliance advice, except for specific investment advice that may be provided by Basic Capital Advisors, LLC pursuant to a written advisory agreement between such entity and the recipient.

The accounts, strategies and/or investments discussed in this material may not be suitable for all investors. The appropriateness of a particular account or investment strategy will depend on an investor’s individual circumstances and objectives. Investors should carefully consider their investment objectives and risks, as well as charges and expenses of Basic Capital before investing. Basic Capital investments should only be part of your overall investment portfolio.

This website provides preliminary and general information about the Securities and is intended for initial reference purposes only. It does not summarize or compile all the applicable information. This website does not constitute an offer to sell or buy any securities. No offer or sale of any Securities will occur without the delivery of confidential offering materials and related documents. This information contained herein is qualified by and subject to more detailed information in the applicable offering materials.

Any financial projections or returns shown on the website are estimated predictions of performance only, are hypothetical, are not based on actual investment results and are not guarantees of future results. Estimated projections do not represent or guarantee the actual results of any transaction, and no representation is made that any transaction will, or is likely to, achieve results or profits similar to those shown. In addition, other financial metrics and calculations shown on the website (including amounts of principal and interest repaid) have not been independently verified or audited and may differ from the actual financial metrics and calculations for any investment, which are contained in the investors’ portfolios. Any investment information contained herein has been secured from sources that Basic Capital believes are reliable, but we make no representations or warranties as to the accuracy of such information and accept no liability therefore.

Basic Capital is not a bank. Certain services are offered through Plaid, Fragment, Apex and Footprint and none of such entities is affiliated with Basic Capital. By using the services offered by any of these entities you acknowledge and accept their respective disclosures and agreements, as applicable.

Articles or information from third-party media outside of this domain may discuss Basic Capital or relate to information contained herein, but Basic Capital does not approve and is not responsible for such content.

The description of our investment policy and eligibility criteria is provided solely to outline the parameters of our platform and the types of assets it may support. This information is for informational purposes only and should not be construed as investment advice, a recommendation, or an offer to buy or sell any security. Participation decisions are the sole responsibility of each investor, who should rely on their own judgment and, where appropriate, the advice of independent professional advisers.

Our site uses a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf.

Basic Capital, 137 Grand Street, 4th Floor, New York, NY 10013. 855-800-8322

© 2025 Basic Capital. All rights reserved